Designer,
Developerby profession
As someone who cares deeply about design and development, I guide projects from ideas to finished products.
My goal is to strip away complexity, creating interfaces that users intuitively understand and leave a positive impact. I'm always trying to learn more, and I hope my work helps make people's daily use of technology better.
Polymathby ambition
Armed with a mind that never stops questioning, I'm drawn to explore everything from technology to timeless philosophy. I'm always searching for deeper meaning, whether through code or contemplation.
You'll find me riding my Classic 350, letting the wind clear my head, or finding peace in a small village in Punjab. Other times, I'm in Hyderabad, caught up in the city's energy.
I'm here for the ride, chasing horizons.
सौ मिलीं ज़िंदगी से सौग़ातें
हम को आवारगी ही रास आई
Selected works
CleverX Design System: Unifying User Experience at Scale
Led the creation of a comprehensive design system and component library to address rapid growth challenges at CleverX. This initiative unified our fragmented UI, improved design efficiency by 70%, and enabled a 3x faster prototype-to-production pipeline, positioning CleverX for sustainable, user-centric growth.
Scaling CleverX: Boosting Online Visibility and User Acquisition
Led a transformative project that dramatically boosted CleverX's online visibility and user acquisition. Leveraging a data-driven approach and innovative programmatic SEO strategies, we generated thousands of highly targeted pages, resulting in a 400% increase in organic traffic and a 300% boost in user signups.
Staples: Rebranding and Responsive Transformation
Contributed to Staples' digital transformation, involved in both UI design and development. Helped create common UI components for the new brand identity, supported the shift to responsive design, and engaged in the rewards program development. Actively participated in the Staples design system, ensuring consistency across the platform.